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Posted Apr 18
United States Soccer Federation

Social Media Coordinator

Chicago, IL, United States Full Time

We are U.S. Soccer and we are the future of sport in the United States. Our mission is to make soccer the preeminent sport in the United States. We embrace diversity, technology and global connections to drive the growth of our sport and serve our athletes and fans. We are seeking motivated, passionate, skillful people who can think, create and work on a team.

U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture and an atmosphere for professional development.

Position Overview

U.S. Soccer oversees a social media community of more than eight million followers across Facebook, Twitter, Instagram, Snapchat and more. All social media strategy is ideated and executed out of U.S. Soccer’s headquarters in Chicago, with a team of people working to create compelling content for fans who follow the U.S. Men’s National Team, Women’s National Team and Youth National Teams. Driving engagement and building awareness for the Development Academy, Coaching Education and Referee Program is a critical point of emphasis in growing the game at a grassroots level. U.S. Soccer’s social media team draws from a deep-seeded knowledge of not only the Federation’s goals, but the goals of each of its components as well.

The Social Media Coordinator will be responsible for furthering the development of U.S. Soccer's social media platforms through rich media content, sustaining a constant and interactive presence on all accounts, organizing content calendars and collaborating with the Social Media Manager on long-term strategy.

Primary Duties

  • Develop, manage and post day-to-day content throughout U.S. Soccer’s ecosystem of social media channels, with an emphasis on building the following of Youth National Teams, Development Academy, Coaching Education and Referee Program.
  • Manage U.S. Soccer’s relationship with third-party graphic design company to ensure brand guidelines are met and the Federation remains on the cutting edge of visual media in the entertainment industry.
  • Create attention-grabbing graphics as needed for special projects and viral content.
  • Proactively interact with fans across U.S. Soccer social communities by responding to customer service inquiries, joining in relevant conversations and identifying trends.
  • Write succinct, attention-grabbing social copy that promotes engagement and resonates with U.S. Soccer’s diverse audiences unique to each platform.
  • Promote inclusivity, conversation and engagement on platforms, while also driving traffic to ussoccer.com.
  • Recruit new fans and guide them to become avid supporters of U.S. Soccer.
  • Conceptualize and execute high-impact campaigns around Federation tentpole events.
  • Work with different departments within the organization to further build the organization’s collective social media presence and strategy.
  • Have and maintain an in-depth knowledge of best practices for each platform’s specific products.
  • Build, organize and manage calendars for requested posts and campaigns by various departments throughout the organization.
  • Generate fresh ideas by staying up to date on trends across the industry.

Minimum Qualifications

  • Bachelor’s degree in communications, journalism or marketing is preferred
  • 1-2 years of experience in the Content Marketing/Social Media industry preferred
  • Background in global soccer and sports with a familiarity with U.S. Soccer’s “voice”
  • Ability to design striking on-brand graphics in timely manner
  • Excellent writing ability
  • Mastery of AP style and soccer terminology.
  • Familiarity with publishing and updating high-traffic websites in Content Management Systems
  • Spanish speaker preferred to better serve Hispanic audiences through Español channels
  • Knowledge of Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere)

Working at U.S. Soccer is a unique opportunity. Employees who work at U.S. Soccer have the following attributes:

  • Adopt a company centric approach—Serve the Athlete and the Fan
  • Embrace and see learning as a lifelong pursuit
  • Possess a growth mindset—keeps an open mind and seeks new challenges
  • Practice self-assessment and self-reflection
  • Open to criticism and does not make excuses
  • Possess a tireless work ethic
  • Wants to be part of a team that wins
  • Has the ability to be firm but fair
  • Communicate in a direct, open and honest manner
  • Build relationships through genuine interpersonal skills

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